Fitt 360°

Branding

The World's First Wearable 360° Camera​​​​

FITT360 is a camera designed to capture your surroundings in all angels. No mount, no hassle, no problem, simply wear it and press record and focus on the moment. It contains 3 Full HD cameras that record up to 90 minutes. it is a hands-free design that connects to your mobile and automatically saves all your footage. This camera also connects to a VR-Ready so that your loved ones can enjoy the same view at home. 

BRANDING

THE LOGO

It is mainly a typographical design that represents the simplicity of the actual product while adding a small element that displays the camera lens to showcase the relationship of the name, concept, and product.

ICON

For the icon, it is simply a reduction of the logo itself, by keeping the camera lens and the degree icon of the 360.

TYPEFACE & COLOR PALETTE

STATIONERY

A watermark of the logo's icon was used throughout the designs of the stationery to give the presence of the brand. 

PRODUCT PACKAGING

This packaging design will be for the actual product itself, it is the perfect shape for the 360 camera, the outside is designed similar to the stationery to match the overall branding.

FEATURED APP FOR PRODUCT

The app for Fitt360 is designed to connect to the camera, it will have the views for all the 3 cameras that the product has around and manage them individually. It includes features like turning them on or off, an archive of past videos and snapshots and of course an easy to share for social media.

Credits

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Design:  Stephanie Chica

Stock Images:  fitt360.com

Mockups:  mockupworld.co